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In the US a study showed that shows that squash represents the most desirable demographic. Squash players in the U.S. are:
19% are "C" Level, Owners, Partners or Presidents
$287,000 is the average household income
$1,407,000 is the average net worth
98% have college degrees, 57% have graduate degrees
Database comprised of 3 of the top 5; 5 of the top 11 most represented zip codes from top 100 wealthiest zip code list." Ôsource ussquash.com
In a 1999 study carried out in Canada, there were over 250,000 squash participants playing in 425 clubs throughout the country. Player participant surveys showed that squash players are upscale, loyal, highly educated, decision-makers and professionals. Here are some sample data:
5% under 25 years old
25% 26-35 years old
41% 36-45 years old
22% 46-55 years old
7% over 56 years old
Men 68% Women 32%
8% Self Employed
Home / Car
71% single family dwellings
35% homes are valued at over $225,000
43% own two or more cars
Majority are urban residents (83%)
28% live in cities 25,000-100,000
24% live in cities over 1,000,000
According to PMB statistics, when compared to the general population, squash players are more likely to be:
Aged 18-24 144%
Aged 25-34 25%
Have a Bachelor's Degree 152%
Have a Post-Graduate Degree 64%
Senior Management / Owners 67%
Employed full time 35%
PYI $75K+ 181%
HHI $75+ 80%
Male / Female Ratio 66% / 33%
Credit Card (spend $1500+/month) 233%
2 cars at home 34%
3+ cars at home 24%
source: 1999 PMB two-year Readership Study
That was in 1999. Now we're all poorer and older.